Questions and answers
What is CRAFT GTM?
Yes. CRAFT GTM is a free MCP server and web app with eight planning tools, by Shashwat Ghosh of Helix GTM Consulting. Give it your metrics, launch date, customers or competitors, and it returns a product-market fit scorecard, a launch plan, interview guides, retention, partner or crisis playbooks, battle cards, or a CRAFT review of any GTM document.
Is CRAFT GTM free, and do I need an account?
It is free, and there is no account or sign-in. Use the tools in your browser here, or connect the MCP server to your AI assistant.
Does it use AI to write the answers?
No. Each tool applies fixed rules in the CRAFT GTM code to the inputs you give it. It does not call an AI model and does not look anything up. When you use it from Claude or another assistant, that assistant writes around the tool's answer.
What happens to what I type?
It is sent to this site's server, used once to build the answer, and dropped when the answer is sent back. Nothing is stored and nothing you type is logged. The privacy page has the details.
How do I use CRAFT GTM in Claude?
In Claude, open Customize, then Connectors, then Add custom connector. Name it CRAFT GTM, paste https://craft-gtm.gtmhelix.com/mcp and choose no sign-in. The Connect page covers Claude Code, ChatGPT, Cursor, VS Code and Windsurf too.
Who built it?
Shashwat Ghosh, founder of Helix GTM Consulting: a GTM Alpha consultant, AI GTM expert and fractional CMO with 24+ years in B2B and 10+ years of fractional experience, based in Bengaluru.
Why do some answers look like templates?
Several tools return a structured plan with placeholders where your inputs did not give a fact. That is deliberate: the tools do not invent numbers or names. Fill the placeholders in before you use the result.
Can I call the tools from my own code?
Yes. Send POST https://craft-gtm.gtmhelix.com/api/tools/<tool name> with a JSON body {"input": {...}}. The Docs page lists every field. Please keep to the rate limit of 30 requests per minute.
Is the source code public?
Yes, at https://github.com/shashwatgtm/craft-gtm-mcp under the MIT licence. The npm package @shashwatgtmalpha/craft-gtm-mcp runs the same tools locally.
Who is CRAFT GTM not ideal for?
Teams that want finished, publish-ready plans: each tool returns a structured draft, with placeholders where your inputs gave no fact. Anyone who needs live market or competitor data: the tools look nothing up and use only what you type. Teams that need saved history or shared workspaces: nothing is stored, so keep each result where you keep your work.
How do I report a problem?
Email shashwat@gtmhelix.com or open an issue at https://github.com/shashwatgtm/craft-gtm-mcp/issues.