Before you start
CRAFT GTM: questions and answers
For founders and marketing, sales and customer success leads. The decision: is CRAFT GTM right for our team?
Short answers you can check against the code and the privacy policy.
What is CRAFT GTM built on?
CRAFT is Shashwat Ghosh's context engineering framework. CRAFT GTM applies the same discipline to go to market plans: each tool asks for specific context and returns a structured document you can edit.
Who is CRAFT GTM for?
- For
Founders and first marketers
Check your product market fit from your own numbers, then plan a launch with a date and goals.
- For
Product marketers
Prepare customer interviews and competitive battle cards before the next deal review.
- For
GTM and customer leads
Write the retention, partner or crisis plan that keeps getting postponed, and review GTM documents.
Retention Playbook · Partner Architect · Crisis Planner · CRAFT GTM Analyzer
Cost, privacy and how it works
What is CRAFT GTM?
CRAFT GTM is a free web app and AI connector with eight planning tools for founders and CMOs, built by Shashwat Ghosh of Helix GTM Consulting. Give it your metrics, launch date, customers or competitors, and it returns a product market fit scorecard, a launch plan, playbooks or battle cards. To use it in Claude, ChatGPT, Cursor, VS Code or Windsurf, add https://craft-gtm.gtmhelix.com/mcp; you do not need to sign in.
Is CRAFT GTM free, and do I need an account?
It is free, and there is no account or sign in. Use the tools in your browser here, or add them to Claude, ChatGPT, Cursor, VS Code or Windsurf as a connector.
Does it use AI to write the answers?
No. Each tool applies fixed rules in the CRAFT GTM code to the inputs you give it. It does not call an AI model and does not look anything up. When you use it from Claude or another assistant, that assistant writes around the tool's answer.
What happens to what I type?
It is sent to this site's server, used once to build the answer, and dropped when the answer is sent back. What you type and the answer are not stored, and nothing you type is logged. Only an anonymous count of tool calls is kept. The privacy page has the details.
How do I use CRAFT GTM in Claude?
In Claude, open Customize, then Connectors, select + and then Add custom connector. Name it CRAFT GTM, paste https://craft-gtm.gtmhelix.com/mcp and leave the sign in fields empty. The Use it in Claude, ChatGPT or Gemini page also covers Claude Code, ChatGPT, Cursor, VS Code and Windsurf.
Who built it?
Shashwat Ghosh, Co-Founder and Fractional CMO of Helix GTM Consulting, founded in 2022 in Bengaluru. He has 24+ years in B2B and 10+ years of fractional experience, and created the EPIC, IMPACT and CRAFT frameworks and the Hub-Spoke Brand Messaging Methodology.
Why do some answers look like templates?
Several tools return a structured plan with [placeholders] where your inputs did not give a fact. When an answer shows a benchmark, target, rate, weight or other figure you did not supply, it is labelled "Example figure: replace with your own". Figures calculated from your inputs are not labelled. Suggested lengths, timings and counts are marked as suggestions. Replace every example and placeholder before you use the result.
Can I call the tools from my own code?
Yes. Send POST https://craft-gtm.gtmhelix.com/api/tools/<tool name> with a JSON body {"input": {...}}. The Docs page lists every field. Please keep to the rate limit of 30 requests per minute.
Is the source code public?
Yes, at https://github.com/shashwatgtm/craft-gtm-mcp under the MIT licence. The npm package @shashwatgtmalpha/craft-gtm-mcp runs these tools locally; it can lag behind this site until a new version is published.
Who is CRAFT GTM not ideal for?
It is not ideal for teams that want finished plans ready to publish, because each tool returns a structured draft with placeholders where your inputs gave no fact. It is not ideal for anyone who needs live market or competitor data, because the tools do not look anything up. They work from what you type, and anything they add themselves is marked as an example, a suggestion or a placeholder. It is also not ideal for teams that need saved history or shared workspaces, because answers are not stored, so keep each result where you keep your work.
How do I report a problem?
Email shashwat@gtmhelix.com or open an issue at https://github.com/shashwatgtm/craft-gtm-mcp/issues.
How to read the answer
The answers above explain how CRAFT GTM calculates product-market fit scores and builds structured plans from fixed rules, why missing facts appear as bracketed placeholders or labelled example figures, and how your inputs are dropped as soon as the response is sent back.
What to do next
- Founder: Open PMF Scorecard or Customer Interview Kit from the home page, test it with the example, and run it with your own customer evidence.
- CEO: Confirm the privacy and no-storage details here, then share CRAFT GTM with your product, marketing, and sales leads.
- CMO: Connect CRAFT GTM in your assistant and use Launch Commander, Competitive Intel, and CRAFT GTM Analyzer for your next planning cycle.
- CRO: Run Competitive Intel and Partner Architect to equip your sales team with battle cards and partner plays.
- Demand generation head: Use Launch Commander and Retention Playbook to turn launch and retention goals into dated channel actions.
Why come back
Come back when you need to check how scores and example figures work, verify privacy details, or pick the right tool for a new go to market stage. The tool applies the same fixed rules every time. It does not call an AI model, and this site does not keep what you enter.
Built by
Shashwat Ghosh
Co-Founder and Fractional CMO, Helix GTM Consulting
- 24+years in B2B
- 10+years fractional
- 6+rebrands
- VP Marketing, Happay: 161% ARR growth. 2x exit: to CRED ($180M), then MakeMyTrip.
- VP Global Performance Marketing, Locus: $4.2M pipeline. Acquired by IKEA (Ingka Group) in Oct 2025.
- Fractional CMO, FieldAssist: 2.25x growth in mid-market and enterprise qualified leads.
- Advisor, QuantumStreet AI: rebranded a $7Bn AUM AI investment fund, with Digitas and IBM.
- LinkedIn Top Product Marketing Voice: #10 India, #52 worldwide (Favikon verified)
- Top 30 PLG creators worldwide
- B2B Marketer of the Year 2020, Fintech (CMO Asia)
- Most Admired Marketing Leaders 2025 (CMO Asia)
Choose your app
Run a Helix tool in your browser, then take the result to ChatGPT, Claude or Gemini. Connectors work with supported plans in Claude, ChatGPT, Cursor, VS Code and Windsurf. The Helix GTM Suite skills package supports Claude Code, Gemini CLI, Antigravity, Cursor and VS Code, and is available through skills.sh. Each plugin has its own installation steps, below or on its own page.
Connector setup guides · Skills package setup guide · Find the skills on skills.sh