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CRAFT GTM · tool 3 of 8

Customer Interview Kit

Generate interview guides that ADAPT based on interview type, industry, and product complexity. Includes synthesis templates.

How do I run Customer Interview Kit in my browser?

Required: Interview type, Product context, Target persona. Fields marked optional can be left empty.

Type of interview determines question focus

Product/service being researched

Industry affects terminology and context

Affects technical depth of questions

Who you're interviewing (role/title)

Optional: Hypotheses to validate during interview

How do I use Customer Interview Kit from Claude?

Connect CRAFT GTM once (see Connect), then ask in plain words. A prompt built from the tested example:

Use CRAFT GTM's Customer Interview Kit tool. interview type: churn; product context: Workflow automation for operations teams; target persona: Operations manager; industry: saas; product complexity: moderate.

MCP tool name: customer_interview_kit. REST: POST https://craft-gtm.gtmhelix.com/api/tools/customer_interview_kit (see Docs).

How does Customer Interview Kit work?

It applies fixed rules in the CRAFT GTM code to the inputs above and returns text. It does not call an AI model, does not look anything up, and does not store what you type. The web form and the MCP server run the same function, so the same input gives the same answer in both.

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