CRAFT GTM report
Launch Commander: your result
This answer uses a made up example company. Change the details above and press Run to see your own result.
Launch Commander
Build a launch plan with a timeline
For product marketers and CMOs. The decision: what is our launch plan, week by week?
Give it what you are launching, the launch type, target segments and goals. You get a launch timeline, messaging for each segment, success metrics, risks and a prelaunch checklist.
How do I plan a B2B product launch backwards from revenue and pipeline targets?
Enter what you are launching, the launch type (major release, feature launch, beta launch, product update, or market expansion), target segments, and goals in Launch Commander, along with an optional launch date, channels, team size, and budget level. The tool files each goal you enter under its own metric, outlines segment messaging and channel priorities, and builds a launch timeline in phases set by the launch type (Prep, Build, Launch, and Follow-up for a feature launch), dated from your launch date or in planning mode when TBD, plus risks and a pre-launch checklist.
What you get
This sample is a made up example, built from the inputs behind Fill in an example. It shows part of one section of the answer.
The plan in brief
Your solution is launched as a feature launch to Packaged food brands and Personal care brands. The launch date is 2026-11-15, 13 days away.
What is being launched
Your solution is described by this part:
- our order suggestions for field reps
See the full example answer or run it with your own details.
Result
When a tool is not enough: if the decision needs more than one answer, talk it through in a call. Book 45 minutes with Shashwat.
What next? Work with Shashwat Try another tool See all 85 tools and skills
Example answer
Generated on 2 November 2026 from this branch, with the inputs behind Fill in an example. Your own inputs give a different result.
CRAFT GTM report
Example: Launch Commander
Show the full result
Launch plan
Feature launch | 2026-11-15 | team small (2 to 5) | budget moderate
Sector: not clear from your inputs (name it with the industry input for sector notes). Business model: not stated. Tell us how you charge and the plan will adjust.
Billing dependent steps are conditional: trials, seats and recurring renewals require a subscription; a statement of work requires a services contract; site or link commitments require connectivity billing. Confirm the applicable choice before using those steps.
The plan in brief
Your solution is launched as a feature launch to Packaged food brands and Personal care brands. The launch date is 2026-11-15, 13 days away.
What is being launched
Your solution is described by this part:
- our order suggestions for field reps
Goals and how each is measured
| Goal | What it counts | Where to read it |
|---|---|---|
| 40 brand demos | Engagement | CRM; assign meeting follow-up |
| $300K pipeline | Pipeline | CRM; inspect qualified opportunities, exclude closed revenue |
What the goals need. 40 brand demos is about 20 in each of 2 segments if you share them evenly (40 divided by 2, rounded up).
Who the launch speaks to
Proof to collect from one customer in each segment: a before and after on the goal you set, with its source and date. The next step to ask for: a working session on the buyer's own data or process.
Packaged food brands
For Packaged food brands, say in the words that segment uses what your solution changes for its work. Confirm the buyer roles and approval steps with a named contact before planning the launch; the segment label does not establish them. Bring a result from one Packaged food brands customer, with its source and date, before you ask for the next step.
Personal care brands
For Personal care brands, say in the words that segment uses what your solution changes for its work. Confirm the buyer roles and approval steps with a named contact before planning the launch; the segment label does not establish them. Bring a result from one Personal care brands customer, with its source and date, before you ask for the next step.
Channels and budget
The channels are the usual ones for this kind of buyer: email, LinkedIn and blog. At a moderate budget the plan spends on targeted paid ads, a small event or webinar, retargeting and content syndication.
Confirm remaining delivery capacity
Assessment date: 2026-11-02. Launch date stays 2026-11-15 unless you explicitly change it.
Capacity unknown. Confirm completed tasks, owners and available tasks per day. The reference schedule does not establish feasibility.
Timeline
Task dates are suggestions spread across each phase: move them to fit your launch day.
Prep
2026-10-04 to 2026-10-18 | Focus: planning
- Positioning (Lead, due 2026-10-04): Write one paragraph on who your solution is for (Packaged food brands and Personal care brands), the problem it removes and why it beats what they use today. Overdue if unfinished; completion unknown
- Key messages (Lead, due 2026-10-07): One message for each of Packaged food brands and Personal care brands, in the words that buyer uses, with a proof point behind each. Overdue if unfinished; completion unknown
- Content brief (Content owner, due 2026-10-11): Decide what to publish for Packaged food brands and Personal care brands on the channels listed under Channels and budget, and tie each piece to one of the goals. Overdue if unfinished; completion unknown
- Channel selection (Team, due 2026-10-14): Confirm the channels listed under Channels and budget, who owns each one and which goal it serves. Overdue if unfinished; completion unknown
Build
2026-10-25 to 2026-11-01 | Focus: create assets
- Landing page update (Content owner, due 2026-10-25): Update the page so a visitor from Packaged food brands sees what your solution does and one clear next step. Overdue if unfinished; completion unknown
- Email sequences (Team, due 2026-10-26): A short email sequence with one version for each of Packaged food brands and Personal care brands, each ending in one clear next step. Overdue if unfinished; completion unknown
- Blog post (Content owner, due 2026-10-28): One article on the problem your solution addresses, in the words the buyers in Packaged food brands and Personal care brands use. Overdue if unfinished; completion unknown
- Help docs (Team, due 2026-10-30): A guide for the first use of your solution, with the steps in the order a new user takes them. Overdue if unfinished; completion unknown
Launch
2026-11-08 to 2026-11-15 | Focus: go live
- Announcement email (Team, due 2026-11-08): Tell existing users and named accounts in Packaged food brands and Personal care brands what your solution adds and what to do first. Completion unknown
- In-app notification (Team, due 2026-11-10): A short in-product message that points existing users to your solution. Completion unknown
- Social posts (Team, due 2026-11-12): Posts on the channels listed under Channels and budget: one for each of Packaged food brands and Personal care brands, and one from a customer if you have one. Completion unknown
Follow-up
2026-11-16 to 2026-11-29 | Focus: drive adoption
- Adoption tracking (Team, due 2026-11-16): Assign invitations and review completed qualified meetings; Inspect qualified opportunities separately from signed revenue. Completion unknown
- Feature tips (Team, due 2026-11-19): Short how-to messages that show customers the parts of your solution they have not tried. Completion unknown
- Success stories (Team, due 2026-11-22): Ask the first customers for a result you can show, with its source and date, before it is used anywhere. Completion unknown
- Feedback loop (Team, due 2026-11-25): A weekly look at what customers say, with one owner and a short list of changes. Completion unknown
Risks and how to meet them
| Risk | Response | Owner |
|---|---|---|
| The launch date slips | Keep a buffer week before 2026-11-15 | Lead |
| A technical problem on launch day | Have a rollback plan written and the person who can run it named | Engineering |
| A competitor reacts | Update the battle cards before launch day and brief sales | Sales |
| Awareness is lower than planned | Keep part of the moderate budget back for a second push | Team |
Pre-launch checklist
- [ ] Positioning for Packaged food brands and Personal care brands agreed
- [ ] Assets ready for each channel listed under Channels and budget
- [ ] Sales trained and support documentation ready
- [ ] Tracking in place for each goal in the goals table
- [ ] Rollback plan written
- [ ] One owner named for the weeks after launch
To sharpen this, give:
- the industry, in the industry input (it would change the buyer roles, proof, objections and channels, which now come from your segments only)
- the business model, in the how you charge input (it would change the launch tasks and words, which now use neutral B2B wording, because no business model could be read from your text)
- who the buyer is, for example "with the CIO as the buyer" in the goals (it would change the committee briefing and the tone of the messages)
- the channels you can use, in the available channels input (it would change which tasks stay in the plan and where the messages go)
- a target for pipeline or adoption in the goals (it would change the Follow-up phase, which has no adoption target to track)
- a result you already hold from a customer in these segments, with its source and date (it would change the proof line, which now describes the kind of proof to collect)
When a tool is not enough: if the decision needs more than one answer, talk it through in a call. Book 45 minutes with Shashwat.
How to read the answer
The output turns your feature description, launch type, target segments, and goals into The plan in brief, Goals and how each is measured (splitting numerical targets evenly across segments as an illustration), Who the launch speaks to, Channels and budget, a Confirm remaining delivery capacity check, a four-phase Timeline (Prep, Build, Launch, and Follow-up), Risks and how to meet them, and a Pre-launch checklist. Tasks whose suggested dates fall before today are marked Overdue if unfinished; completion unknown, and the reference schedule does not establish that your team has the capacity to finish them by launch day.
What to do next
- Founder: Check Confirm remaining delivery capacity and move the launch date or cut scope if Prep and Build tasks are still unfinished inside two weeks of launch.
- CEO: Verify that Risks and how to meet them has a named engineering owner for the rollback plan and one named owner for post-launch adoption tracking.
- CMO: Collect one before-and-after customer proof point for each target segment as required under Who the launch speaks to, and lock positioning before asset production starts.
- CRO: Train the sales team on the segment messages and battle cards before launch day, and track qualified opportunities in the CRM separately from closed revenue.
- Demand generation head: Assign owners and dates to the Build and Launch tasks (Landing page update, Email sequences, Blog post, Announcement email, and Social posts) and verify tracking for each goal in the table.
Why come back
Re-run the tool with your sector, business model, and available channels filled in (as listed under To sharpen this), or come back for your next feature release, beta launch, or market expansion. The tool applies the same fixed rules every time. It does not call an AI model, and this site does not keep what you enter.
Who is the Launch Commander tool not ideal for?
- Anyone who cannot give the inputs listed above, because the answer is built only from them.
- Teams that want finished plans ready to publish: each tool returns a structured draft, with placeholders where your inputs gave no fact.
- Anyone who needs live market or competitor data: the tools do not look anything up. They work from what you type, and anything they add themselves is marked as an example, a suggestion or a placeholder.
How do I use the Launch Commander tool with an AI assistant?
Add CRAFT GTM to your assistant once (the steps are on Use it in Claude, ChatGPT or Gemini), then ask in plain words. Here is a prompt built from the tested example:
My role is not stated. Ask me for my role first. Use CRAFT GTM's Launch Commander tool. product feature: our order suggestions for field reps; launch date: 2026-11-15; launch type: Feature launch; target segments: packaged food brands, personal care brands; goals: 40 brand demos, $300K pipeline; team size: Small, 2 to 5; budget level: Moderate. If this tool is unavailable, ask me to open its web page; do not invent its output. In Gemini CLI or Antigravity, use the Helix GTM Suite skills package for related guidance, without claiming to run this connector.
How does the Launch Commander tool work?
You do not need to sign in. A web browser is enough, and the answer comes back in a second or two.
- Fill in the form above, or press Fill in an example.
- Press Run Launch Commander.
- Read the result on this page, then copy it and edit it before you use it.
It applies fixed rules in the CRAFT GTM code to the inputs above and returns text. It does not call an AI model, does not look anything up, and does not store what you type. The web form and the AI assistant connector run the same tool code, so the same input gives the same answer in both.
For developers
MCP tool name: launch_commander. REST: POST https://craft-gtm.gtmhelix.com/api/tools/launch_commander with this JSON body (see How it works):
{
"input": {
"product_feature": "our order suggestions for field reps",
"launch_date": "2026-11-15",
"launch_type": "feature_launch",
"target_segments": "packaged food brands, personal care brands",
"goals": "40 brand demos, $300K pipeline",
"team_size": "small_2_5",
"budget_level": "moderate"
}
}
Choose your app
Run a Helix tool in your browser, then take the result to ChatGPT, Claude or Gemini. Connectors work with supported plans in Claude, ChatGPT, Cursor, VS Code and Windsurf. The Helix GTM Suite skills package supports Claude Code, Gemini CLI, Antigravity, Cursor and VS Code, and is available through skills.sh. Each plugin has its own installation steps, below or on its own page.
Connector setup guides · Skills package setup guide · Find the skills on skills.sh