Claude, ChatGPT, Cursor, VS Code and Windsurf

Use CRAFT GTM in Claude, ChatGPT, Cursor, VS Code and Windsurf

For marketing, sales and customer success teams. The decision: whether to run CRAFT GTM in a browser with no sign in, or inside the assistant you already use.

You need one address and no sign in. Pick your assistant and follow its steps.

Where it works: in a web browser with no sign in, in Claude as a connector (including Claude Code and Cowork), in ChatGPT, in Gemini through the Helix GTM Suite skills package, and in Cursor, VS Code and Windsurf as an MCP server.

By Shashwat Ghosh, Co-Founder and Fractional CMO, Helix GTM Consulting · Last updated 5 November 2026

How it looks in Claude

Ask in plain words and Claude calls the connector. The example uses ICP Intelligence; every connector works the same way.

All six: 12,400 npm downloads, first release to 4 November 2026 (GTM Alpha first released 8 September 2025, the other five in January 2026). npm also counts automated downloads.

Free to install. Seven are published in Anthropic's plugin directory; B2B ICP and Customer Insight is in review; B2B Deal Execution is public on GitHub and installable. With the 48 connector tools in six connectors, that makes 85 free tools and skills. Each plugin page shows real answers from a test run.

A real answer from the ICP Intelligence connector. The question gave no match rate or share, so the tool used labelled examples.

Quick start: three steps

Add this MCP server address to Claude, ChatGPT, Cursor, VS Code or Windsurf: https://craft-gtm.gtmhelix.com/mcp
Leave the sign in fields empty. The steps for each assistant are below.
Ask in plain words, for example: Use CRAFT GTM to score our product market fit. Product: our field sales app for consumer goods brands and their distributors; target market: enterprise SaaS. Metrics: MRR $60K, churn 1.5% monthly, NPS 44, CAC $9,000, LTV $72,000.

Try these prompts

Use CRAFT GTM to score our product market fit. Product: our field sales app for consumer goods brands and their distributors; target market: enterprise SaaS. Metrics: MRR $60K, churn 1.5% monthly, NPS 44, CAC $9,000, LTV $72,000.
Build a launch plan with CRAFT GTM for our new order suggestions for field reps, a feature launch on 2026-11-15, for packaged food and personal care brands. Goals: 40 brand demos and $300K pipeline.
Create a customer interview kit for churn interviews with heads of sales operations at consumer goods brands about our field sales app.
Use CRAFT GTM to make battle cards for our product against your first competitor and your second competitor. Recent wins: offline order capture. Recent losses: buyers wanted billing and sales in one system.

When a tool is not enough: if the decision needs more than one answer, talk it through in a call. Book 45 minutes with Shashwat.

Before you connect

Claude plan: any. Custom connectors work on Claude's Free, Pro, Max, Team and Enterprise plans; the Free plan allows one custom connector.
Team or Enterprise: only an Owner can add a custom connector, under Organization settings, Connectors, Add, Custom, Web. Members then turn it on under Customize, Connectors.
Accounts and keys: none. There is no sign in and no API key.
Local use: the npm package needs Node.js 18 or later.

What CRAFT GTM does and does not do

All 8 tools are read only: each one builds a text answer from the inputs you give it and changes nothing anywhere. What you type is used once to build the answer and is not stored or logged. It is not ideal for:

Teams that want finished plans ready to publish: each tool returns a structured draft, with placeholders where your inputs gave no fact.
Anyone who needs live market or competitor data: the tools do not look anything up. They work from what you type, and anything they add themselves is marked as an example, a suggestion or a placeholder.
Teams that need saved history or shared workspaces: answers are not stored, so keep each result where you keep your work.
Teams that need the tools to write to a CRM or another system: none of them can.

The MCP server address

https://craft-gtm.gtmhelix.com/mcp

The server uses Streamable HTTP, is stateless and needs no sign in. All 8 tools are read only. The older address https://craft-gtm-mcp.netlify.app/mcp still answers directly for anyone who set it up before.

Tools:

PMF Scorecard: Helps you decide whether you have product market fit and whether to scale: it takes your product, target market and current metrics (MRR, ACV, churn, NPS, CAC, LTV, retention, activation and similar) and returns a scorecard that scores each dimension against example benchmark ranges. It also gives priority actions and the data gaps to fill, reads the business model from your inputs, leaves the activation score out for services, connectivity and investment businesses, and quotes and answers your customer feedback.
Launch Commander: Helps you decide your launch plan: it takes what you are launching, the launch type, your target segments and your goals, and returns a phased launch plan with tasks, a messaging table and success metrics. Give a date for a dated timeline, or 'TBD' or a quarter such as 'Q2 2027' for a flexible plan. Tasks and messaging follow the sector and business model read from your inputs, and each goal is filed under its own metric.
Customer Interview Kit: Helps you decide what to ask customers to test your hunch: it takes the interview type, the product context and the person you are interviewing, and returns an interview guide that fits the interview type, the sector and the product complexity. Questions use the sector's own language (the sector is chosen, or read from your inputs), your hypotheses are kept whole, and synthesis templates are included.
Retention Playbook: Helps you decide why customers leave and what to do about each reason: it takes your customer segment, business model and current churn rate, and returns a retention playbook with health signals, interventions and an email draft for each churn reason. If you do not know why customers leave, leave the churn reasons out and you get a churn discovery kit instead. Your current interventions and data signals are used when you give them.
Partner Architect: Helps you decide what partner program to run and how to start it: it takes your company, product, partner model, partner goal and deal size, and returns a partner program with tiers, example commission amounts and KPIs. The structure differs for resellers, referrals, integrations, agencies, affiliates and white label, uses your existing partners when given, and names the partner types that fit your sector's buying committee.
Crisis Planner: Helps you decide who does what when a crisis hits: it takes your company, industry, customer base and data sensitivity, and returns crisis playbooks with a response team and notification steps for each crisis. Name the crises you know of to get those playbooks; without them it uses a default set of common crises for your sector, not ranked by likelihood. Each compliance item you list is used in the notification steps.
Competitive Intel: Helps you decide how to win against each competitor: it takes your product and the competitors you name, and returns one battle card per competitor built from your strengths, weaknesses, competitor details, objections, wins and losses. Each competitor detail goes to the competitor it names, each objection gets its own answer, and strengths and gaps taken from wins and losses stay in your own words.
CRAFT GTM Analyzer: Helps you decide whether a GTM plan is clear enough to run: it takes the text of a GTM document or plan and returns a score for each CRAFT dimension, based only on what the plan contains. Timeline counts real dates, durations and quarters; the answer shows the plan's own line for each dimension, names only the elements that are missing and suggests sections to add.

Support: shashwat@gtmhelix.com or GitHub issues

Limits: 262,144 bytes per call; text fields up to 4,000 characters, except the document fields document_content (CRAFT GTM Analyzer) and competitor_details (Competitive Intel), which take up to 100,000 characters; one call per request (no batches). A call over a limit is refused before the tool runs.

Claude (web, desktop and mobile)

Open Customize, then Connectors, select +, then Add custom connector.
Name: CRAFT GTM. Remote MCP server URL: https://craft-gtm.gtmhelix.com/mcp.
Leave the sign in fields empty and select Add.
In a chat, turn the connector on from the tools menu and ask, for example: Use CRAFT GTM to score our product market fit. Product: our field sales app for consumer goods brands and their distributors; target market: enterprise SaaS. Metrics: MRR $60K, churn 1.5% monthly, NPS 44, CAC $9,000, LTV $72,000.

On Team and Enterprise, an Owner adds the connector first under Organization settings, Connectors, Add, Custom, Web; each member then turns it on under Customize, Connectors.

Claude Code

Terminal

claude mcp add --transport http craft-gtm https://craft-gtm.gtmhelix.com/mcp

ChatGPT

ChatGPT can use remote MCP servers as custom connectors on plans that allow developer mode. In ChatGPT's settings, open the connectors (apps) section, turn on developer mode if your plan requires it, create a connector with the URL https://craft-gtm.gtmhelix.com/mcp and no authentication, then enable it in a chat. Menu names change between ChatGPT releases; OpenAI's help centre has the current path.

Cursor

Add this to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

~/.cursor/mcp.json

{
  "mcpServers": {
    "craft-gtm": {
      "url": "https://craft-gtm.gtmhelix.com/mcp"
    }
  }
}

VS Code (GitHub Copilot agent mode)

Add this to .vscode/mcp.json in your project:

.vscode/mcp.json

{
  "servers": {
    "craft-gtm": {
      "type": "http",
      "url": "https://craft-gtm.gtmhelix.com/mcp"
    }
  }
}

Windsurf

Add this to ~/.codeium/windsurf/mcp_config.json:

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "craft-gtm": {
      "serverUrl": "https://craft-gtm.gtmhelix.com/mcp"
    }
  }
}

Other assistants, or no internet access

Any MCP client that supports Streamable HTTP can use the address above with no authentication. For a client that only runs local servers, use the npm package, which runs these tools on your own computer over stdio (npm can lag behind this site until a new version is published):

MCP client config (npm package)

{
  "mcpServers": {
    "craft-gtm": {
      "command": "npx",
      "args": [
        "-y",
        "@shashwatgtmalpha/craft-gtm-mcp"
      ]
    }
  }
}

How to read the answer

When your assistant calls a CRAFT GTM tool, the server returns a structured Markdown plan or scorecard built from fixed rules, with bracketed placeholders for missing facts and labelled example figures for any benchmark you did not supply.

What to do next

Founder: Add the connector URL in your assistant and run PMF Scorecard or Customer Interview Kit with your current segment details.
CEO: Share this setup page with your leadership team so product-market fit, partner strategy, and crisis plans use one consistent framework.
CMO: Connect CRAFT GTM in your assistant to run Launch Commander, Competitive Intel, and CRAFT GTM Analyzer across your marketing team.
CRO: Use the connected Competitive Intel and Partner Architect tools to prepare competitive battle cards and partner co-selling plans.
Demand generation head: Run Launch Commander and Retention Playbook in your assistant to map out launch milestones and customer expansion plays.

Why come back

Come back when you add a new assistant, onboard a teammate, or check the example prompts and payload limits. The tool applies the same fixed rules every time. It does not call an AI model, and this site does not keep what you enter.

Choose your app

Run a Helix tool in your browser, then take the result to ChatGPT, Claude or Gemini. Connectors work with supported plans in Claude, ChatGPT, Cursor, VS Code and Windsurf. The Helix GTM Suite skills package supports Claude Code, Gemini CLI, Antigravity, Cursor and VS Code, and is available through skills.sh. Each plugin has its own installation steps, below or on its own page.

Connector setup guides · Skills package setup guide · Find the skills on skills.sh