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CRAFT GTM · tool 6 of 8

Crisis Planner

Generate crisis playbooks. Know your risks? Get specific playbooks. Not sure what to plan for? We'll suggest the top crises for your industry.

By , founder of Helix GTM Consulting · Last updated

How do I run Crisis Planner in my browser?

Required: Company, Industry, Customer base, Data sensitivity. Fields marked optional can be left empty.

Company name

Industry affects which crises to prioritize

Customer type affects communication approach

Data sensitivity affects security protocols

OPTIONAL: Crisis types to plan for (comma-separated). If not provided, we'll suggest the top 4 crises for your industry. Options: data_breach, service_outage, pr_incident, executive_departure, security_vulnerability, regulatory_action, product_safety, customer_data_exposure

Affects response team structure

Optional: Relevant compliance (GDPR, HIPAA, SOC2, etc.)

How do I use Crisis Planner from Claude?

Connect CRAFT GTM once (see Connect), then ask in plain words. A prompt built from the tested example:

Use CRAFT GTM's Crisis Planner tool. company: Acme Notes; industry: saas; customer base: b2b smb; data sensitivity: medium business data; company size: startup under 50.

MCP tool name: crisis_planner. REST: POST https://craft-gtm.gtmhelix.com/api/tools/crisis_planner (see Docs).

How does Crisis Planner work?

It applies fixed rules in the CRAFT GTM code to the inputs above and returns text. It does not call an AI model, does not look anything up, and does not store what you type. The web form and the MCP server run the same function, so the same input gives the same answer in both.

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