PMF Scorecard
You give: Your product, target market and metrics such as MRR, churn, NPS, CAC and LTV.
You get: A product market fit score for each dimension, priority actions and the data gaps to fill.
For founders and CMOs
Check your product market fit, plan your launch and build battle cards to win against rivals.
The decision it helps with: whether you have product market fit, how to launch, how to win against rivals and how to keep customers.
Give it your metrics, launch date, customers or competitors, and you get back a product market fit scorecard, a launch plan, interview guides, playbooks, battle cards or a review of your GTM document.
Where it works: in a web browser with no sign in, in Claude as a connector (including Claude Code and Cowork), in ChatGPT, in Gemini through the Helix GTM Suite skills package, and in Cursor, VS Code and Windsurf as an MCP server.
8planning tools
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What is CRAFT GTM? CRAFT GTM is a free web app and AI connector with eight planning tools for founders and CMOs. It is built by Shashwat Ghosh of Helix GTM Consulting, an AI native fractional CMO who builds his own GTM tools. Give it your metrics, launch date, customers or competitors, and it returns a product market fit scorecard, a launch plan, playbooks or battle cards. To use it in a supported MCP client, add https://craft-gtm.gtmhelix.com/mcp; you do not need to sign in.
What you get
Your product market fit score, in one picture
This is the scorecard the PMF Scorecard tool returns, taken from its own example answer.
PMF Scorecard
PMF Scorecard: a field sales app for consumer goods brands, 1 to 2 years in market
Emerging PMF, 7.7 of 10
The score is the average of the 3 dimensions with enough data. Benchmarks are example figures: replace them with your own. Open the PMF Scorecard to run it on your numbers.
[01] Start here
Start with one of these 3 tools
Each one opens with a fictional example, not customer evidence. Replace it with your own facts before you press Run.
Launch Commander
You give: What you are launching, the launch type, target segments and goals.
You get: A launch timeline, messaging for each segment, success metrics, risks and a prelaunch checklist.
Competitive Intel
You give: Your product and competitors, plus any wins, losses or objections.
You get: A battle card for each competitor, objection handlers, a win and loss analysis and a quick reference card.
[02] Tools sorted by the decision you face
What are the 8 CRAFT GTM tools?
Do we have product market fit?
- PMF ScorecardYou give Your product, target market and metrics such as MRR, churn, NPS, CAC and LTVYou get A product market fit score for each dimension, priority actions and the data gaps to fill
- Customer Interview KitYou give The interview type, your product and the role you will interviewYou get An interview guide, probing questions, a note taking template and a framework to sum up what you learn
How do we launch and win against rivals?
- Launch CommanderYou give What you are launching, the launch type, target segments and goalsYou get A launch timeline, messaging for each segment, success metrics, risks and a prelaunch checklist
- Competitive IntelYou give Your product and competitors, plus any wins, losses or objectionsYou get A battle card for each competitor, objection handlers, a win and loss analysis and a quick reference card
- Partner ArchitectYou give Your company, product, partner model, partner goals and average deal sizeYou get Partner tiers, partner economics, program KPIs, a 90 day onboarding flow and a recruitment email
How do we keep customers and handle a crisis?
- Retention PlaybookYou give A customer segment, your business model and your churn rateYou get A churn severity check, a health score model, actions for each churn reason and the metrics to watch
- Crisis PlannerYou give Your company, industry, customer base and how sensitive your data isYou get A crisis response team, a playbook for each crisis and the principles for how to communicate
When a tool is not enough: if the decision needs more than one answer, talk it through in a call. Book 45 minutes with Shashwat.
[03]
Who is CRAFT GTM not ideal for?
- Teams that want finished plans ready to publish: each tool returns a structured draft, with placeholders where your inputs gave no fact.
- Anyone who needs live market or competitor data: the tools do not look anything up. They work from what you type, and anything they add themselves is marked as an example, a suggestion or a placeholder.
- Teams that need saved history or shared workspaces: answers are not stored, so keep each result where you keep your work.
[04]
How do I use CRAFT GTM?
- In your browser: open a tool above and press Fill in an example to see how it works, then run it with your own details.
- In supported MCP clients: add CRAFT GTM once as a custom connector (there is no sign in), then ask in plain words. The Use it in Claude, ChatGPT or Gemini page has the steps.
Questions people ask
Is there a free MCP server or AI tool for B2B go to market planning?
Yes. CRAFT GTM, by Helix GTM Consulting, has eight go to market planning tools: a product market fit scorecard, launch plans, customer interview guides, retention playbooks, partner programs, crisis playbooks, competitive battle cards and a CRAFT review of any GTM document. It is for founders and CMOs, and every tool works only from the details you give it.
Is there a free product market fit scorecard tool I can use in supported MCP clients?
Yes. The PMF Scorecard in CRAFT GTM takes your product, target market and metrics such as MRR, churn, NPS, CAC and LTV, and returns a product market fit score for each dimension, priority actions and the data gaps to fill.
What free tool builds a B2B launch plan or a competitive battle card?
In CRAFT GTM, Launch Commander builds a launch timeline, messaging for each segment, success metrics, risks and a prelaunch checklist. Competitive Intel builds a battle card for each competitor with objection handlers, a win and loss analysis and a quick reference card.
How do I use CRAFT GTM in supported MCP clients, and is it free?
CRAFT GTM is free to use, with no account, sign in or API key. Add https://craft-gtm.gtmhelix.com/mcp as a custom connector in Claude (web, desktop or mobile), in ChatGPT on plans that allow developer mode, or in Cursor, VS Code or Windsurf; in Claude Code, run claude mcp add --transport http craft-gtm https://craft-gtm.gtmhelix.com/mcp. You can also run the tools in a browser on this site.
Does it use AI to write the answers?
No. Each tool applies fixed rules in the CRAFT GTM code to the inputs you give it. It does not call an AI model and does not look anything up. When you use it from Claude or another assistant, that assistant writes around the tool's answer.
What happens to what I type?
It is sent to this site's server, used once to build the answer, and dropped when the answer is sent back. What you type and the answer are not stored, and nothing you type is logged. Only an anonymous count of tool calls is kept. The privacy page has the details.
How to read the answer
Each tool returns a structured plan or scorecard built from fixed rules, such as a product-market fit score out of 10, a phased launch plan, or a competitive battle card. Where your inputs leave out a metric or fact, the output uses bracketed placeholders and labels any benchmark as an example figure to replace with your own.
What to do next
- Founder: Start with PMF Scorecard or Customer Interview Kit to test whether your current segment is ready to scale before adding headcount.
- CEO: Use PMF Scorecard, Partner Architect, and Crisis Planner to align leadership on product-market fit gaps, partner strategy, and risk response.
- CMO: Run Launch Commander, Competitive Intel, and CRAFT GTM Analyzer to plan your next product launch, refresh battle cards, and check your five CRAFT dimensions.
- CRO: Use Competitive Intel and Partner Architect to arm sellers against named competitors and structure co-selling motions.
- Demand generation head: Use Launch Commander and Retention Playbook to coordinate launch campaigns and lifecycle expansion programs.
Why come back
Re-run these tools after a new batch of customer interviews, before each product launch, or at the end of a 90 day go to market cycle. The tool applies the same fixed rules every time. It does not call an AI model, and this site does not keep what you enter.