The dimension scores and the overall result (stage Emerging PMF, score 7/10) from this page's example answer. Activation was not given, so the answer lists it under Data Gaps to Fill.

What do I need to run PMF Scorecard?

No sign-up. A web browser is enough, and the answer comes back in a second or two.

You need: Product, Target market, Current metrics. You can add: Time in market, Customer feedback.

Fill in the form below, or press Fill in an example.
Press Run PMF Scorecard.
Read the result on this page, then copy it and edit it before you use it.

How do I run PMF Scorecard in my browser?

Fields marked optional can be left empty.

Result

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What does PMF Scorecard return for the tested example?

Generated from the live code on 27 September 2026 with the inputs behind Fill in an example. Your own inputs give a different result.

Show the full result

📊 Product-Market Fit Scorecard

ExampleCo Scheduler, scheduling software for clinics

Market Segment: SMB SaaS

Time in Market: 1 to 2 years

Analysis Date: 2026-09-27

🎯 Overall PMF Assessment

Stage	Score	Status
Emerging PMF	7/10	🟢

Good foundation but gaps to address before aggressive scaling.

The score is the average of the dimensions scored below (missing data is left out), each judged against an example benchmark.

📈 Dimension Scores

Each score and status compares your value with an example benchmark for the SMB SaaS market segment.

1. Customer Retention (Churn)

Metric	Your Value	Score	Benchmark (Example figures: replace with your own)	Status
Monthly Churn	4%	7/10	<5% target	GOOD

Analysis: 4% is acceptable (benchmark: <5%) (Example figure: replace with your own)

2. Customer Satisfaction (NPS)

Metric	Your Value	Score	Benchmark (Example figures: replace with your own)	Status
NPS Score	38	5/10	>40 target	DEVELOPING

Analysis: 38 is below target of 40 (Example figure: replace with your own)

3. Unit Economics (LTV:CAC)

Metric	Your Value	Score	Benchmark (Example figures: replace with your own)	Status
LTV	$4,200	-	-	-
CAC	$600	-	-	-
LTV:CAC Ratio	7.0x	9/10	>3x target	EXCELLENT

Analysis: 7.0 is at or above the excellent mark of 4 (Example figure: replace with your own)

4. Revenue Retention

Metric	Your Value	Score	Benchmark (Example figures: replace with your own)	Status
Retention Rate	90%	7/10	>85% target	GOOD

Analysis: 90 meets healthy benchmark of 85 (Example figure: replace with your own)

5. Activation

Metric	Your Value	Score	Benchmark (Example figures: replace with your own)	Status
Activation Rate	NOT PROVIDED	0/10	>50% target	MISSING

Analysis: Data not provided - unable to score

📊 Additional Metrics Detected

Metric	Value	Notes
MRR	$40,000	Monthly Recurring Revenue

🎯 Priority Actions

📊 NPS: Focus on detractor feedback, address top 3 pain points
🎯 ACTIVATION: Define and track "aha moment" metric

📋 Data Gaps to Fill

[ ] Activation rate (define your "aha moment")

Scorecard generated using CRAFT GTM Framework v2.0

Benchmarks are example ranges for the SMB SaaS market segment. Time in market (1 to 2 years) does not change the benchmarks or scores.

Suggested timings, lengths and counts: adjust them to your own.

Who is PMF Scorecard not ideal for?

Anyone who cannot give the inputs listed above; the answer is built only from them.
Teams that want finished, publish-ready plans: each tool returns a structured draft, with placeholders where your inputs gave no fact.
Anyone who needs live market or competitor data: the tools look nothing up; they work from what you type, and anything they add themselves is marked as an example, a suggestion or a placeholder.

How do I use PMF Scorecard from Claude?

Connect CRAFT GTM once (see Connect), then ask in plain words. A prompt built from the tested example:

Use CRAFT GTM's PMF Scorecard tool. product: ExampleCo Scheduler, scheduling software for clinics; target market: SMB SaaS; current metrics: MRR: $40K, Churn: 4%, NPS: 38, CAC: $600, LTV: $4200, Retention: 90%; time in market: 1 to 2 years.

How does PMF Scorecard work?

It applies fixed rules in the CRAFT GTM code to the inputs above and returns text. It does not call an AI model, does not look anything up, and does not store what you type. The web form and the AI assistant connector run the same tool code, so the same input gives the same answer in both.

Next: Launch Commander

For developers

MCP tool name: pmf_scorecard. REST: POST https://craft-gtm.gtmhelix.com/api/tools/pmf_scorecard with this JSON body (see Docs):

{
  "input": {
    "product": "ExampleCo Scheduler, scheduling software for clinics",
    "target_market": "smb_saas",
    "current_metrics": "MRR: $40K, Churn: 4%, NPS: 38, CAC: $600, LTV: $4200, Retention: 90%",
    "time_in_market": "1_2_years"
  }
}